HM 3710 - Marketing of Hospitality Services

Institution:

Utah Valley University

Subject:

Hospitality Management

Description:

Prerequisite(s): MKTG 220G and University Advanced Standing. Provides basic knowledge and practical experience which will enable students to develop strategic marketing plans for hotel/motel properties. Focuses on practical sales techniques, proven approaches to selling to targeted markets, and advertising's role in sales. Includes lecture, role play, case studies, simulations and projects.. Lab access fee of $13 for computers applies.. Canvas Course Mats $29/Wiley applies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uvu.edu

Phone Number:

(801) 863-8000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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