MKTG 4650 - Marketing Management Capstone

Institution:

Utah Valley University

Subject:

Marketing

Description:

Prerequisite(s): MKTG 3600, MKTG 3650, MKTG 3660, MKTG 3700, and MKTG 335G. University Advanced Standing; Senior Standing is recommended.. Presents detailed marketing analysis skills, planning and control of various marketing mix variables, target markets, and the marketing environment using both oral and written case studies. Includes lectures, class discussions, videos, projects, case analyses, oral presentations, written assignments, and guest speakers.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uvu.edu

Phone Number:

(801) 863-8000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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