TECH 4200 - Technology Marketing and Customer Relationship Management

Institution:

Utah Valley University

Subject:

Technology Management

Description:

Prerequisite(s): TECH 3000 and IM 2010 both with the grade of C- or higher; and University Advanced Standing. Examines marketing theory and customer relationship management (CRM) theory, as well as the application of CRM technology in marketing, sales, and service operations. Includes exploration of CRM software. Covers the basic marketing processes, such as identification, acquisition, growth and retention of desired customers. Highlights the basics of how contemporary CRM software can help manage these processes.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uvu.edu

Phone Number:

(801) 863-8000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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