MKTG 4310 - Digital MKTG & Analytic

Institution:

University of Utah

Subject:

Marketing

Description:

Social dynamics on the Internet are quickly changing the process by which we build brands, develop marketing strategies, and execute campaigns. In this course we teach the concepts, tools, and analytical methods needed to connect with empowered target markets through a range of processes such as online brand management, search engine marketing and optimization, online media buying, dialogue marketing, and social media. Students will learn how marketing strategies are implemented and analyzed using tools that include keyword research tools, traffic strategy analyzers, and campaign management tools. Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040) AND (Full Major or Minor or Intermediate status in the School of Business OR Full Major Status in QAMO OR Full Major status in Design)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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