MKTG 4770 - Consumer Behavior

Institution:

University of Utah

Subject:

Marketing

Description:

Understanding consumer behavior is an important cornerstone of Marketing, from identifying consumers' wants and needs to delivering consumer satisfaction. Both individual and situational determinants of consumer behavior will be included. Topics essential to understanding consumer behavior in online and offline settings such as segmentation, positioning, alternative evaluation, consumer attitudes, persuasion, motivation, and satisfaction will be discussed. The focus of the course will be on honing the ability to discover different aspects of consumer behavior and designing creative techniques for developing these discoveries into marketable propositions. Prerequisites: 'C-' or better in ((BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040) AND (Intermediate or Full Major or Minor status in the School of Business OR Full Major Status in QAMO)) OR Full Major status in Design

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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