MKTG 4840 - International Marketing

Institution:

University of Utah

Subject:

Marketing

Description:

This course aims to develop students' analytical, decision making, and communication skills related to marketing management in a global economy. Students learn major international marketing concepts and develop cross-cultural sensitivities and skills that will enable the to identify, analyze, and solve international marketing problems. Students acquire the necessary tools to analyze the potential of foreign markets, and develop marketing strategies for local conditions. Marketing challenges are presented from a practical managerial perspective. The course uses a combination of lectures, discussions of readings, in-depth case analyses, and a final project. Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040) AND (Intermediate or Full Major status in the School of Business OR Full Major status in International Studies OR Full Minor status in Professional Sales)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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