Course Information

HRHM 4110 - Meetings and Convention Management

Institution:
Southern Utah University
Subject:
Hotel, Resort & Hosp Mgmt
Description:
This course prepares students for a hotel sales and marketing position. Students study the scope and segmentation of the convention and group business market, the marketing and sales strategies to attract markets with specific needs, and the techniques to meet those needs as part of meeting and convention service. (Spring) [Graded (Standard Letter)] Registration Restriction(s): None
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(435) 586-7700
Regional Accreditation:
Northwest Commission on Colleges and Universities
Calendar System:
Semester
General Education
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