MKTG 4100 - Market Research and Strategy

Institution:

Southern Utah University

Subject:

Marketing

Description:

This course develops skills in survey research methods as well as research using secondary data. In addition to research of current market conditions, the student will learn to use data to create a strategic plan of action for market penetration, augmentation of market share, product development, or whatever the need may be. The strategic analysis portion will draw heavily on game theory as applied to economic and business analysis. (Fall) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D- Registration Restriction(s): None

Credits:

3.00

Credit Hours:

Prerequisites:

MKTG 3010

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.suu.edu/

Phone Number:

(435) 586-7700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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