MBA 6560 - Bus/Market Plan Using Online

Institution:

Weber State University

Subject:

Masters Of Business Admin

Description:

In this hands-on project-oriented course, students learn to (1) develop and write effective business/marketing plans and (2) use online resources to gather pertinent market, competitor, and environmental information. Students may develop a business/marketing plan for an existing business or for a potential start-up of interest to them. Alternatively, they may write a business/marketing plan and conduct requisite research and data analyses for a business suggested by the course instructor. Learning is facilitated primarily via practical discovery exercises, an extensive term project, and coaching. Although lectures and reading assignments serve to convey essential background knowledge, especially during the first half of the course, much class time is devoted to working on plans in teams under the instructor's guidance.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.weber.edu

Phone Number:

(801) 626-6000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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