MKTG 3100 - Consumer Behavior

Institution:

Weber State University

Subject:

Marketing

Description:

Introduces students to the application of behavioral sciences to study consumers as they navigate the purchase decision journey. The course synthesizes relevant theories and methods to provide practitioner-oriented insights into internal, external, and situational factors affecting consumers and tools/strategies for targeting consumers as they engage in consumption activities.

Credits:

3.00

Credit Hours:

Prerequisites:

MKTG 3010

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.weber.edu

Phone Number:

(801) 626-6000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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