MKTG 3500 - Services & Sports Marketing

Institution:

Weber State University

Subject:

Marketing

Description:

Marketing education has traditionally focused on the marketing of goods. However, services account for the majority of the economic activity in the United States and much of the developed world. In order to successfully develop and manage service products, marketers must understand the characteristics that differentiate them from conventionally manufactured goods. This course aims to systematically study these characteristics and the challenges they present to marketers in service organizations. The latter half of the course will focus on sports marketing as a special form of services marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

BSAD 2899 and GSBE 0 and MKTG 3010

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.weber.edu

Phone Number:

(801) 626-6000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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