MKTG 4200 - Digital Marketing

Institution:

Weber State University

Subject:

Marketing

Description:

This course integrates proven marketing concepts with contemporary tools. Topics will include, but are not limited to, the modern consumer decision process, paid search, website usability, search engine optimization, social media, and mobile marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

BSAD 2899 and GSBE 0 and MKTG 3010

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.weber.edu

Phone Number:

(801) 626-6000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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