MKTG 4400 - Marketing Strategy

Institution:

Weber State University

Subject:

Marketing

Description:

This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions.

Credits:

3.00

Credit Hours:

Prerequisites:

ACTG 2020 and BSAD 2899 and ENGL 3100 and ENGL 3530 and GSBE 0 and MGMT 3200 and MKTG 3010 and PS 3250 and SCM 4500

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.weber.edu

Phone Number:

(801) 626-6000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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