ENTR 2001 - Sales and Marketing

Institution:

Weber State University

Subject:

Description:

This course takes students who have successfully identified a start-up and teaches them the process of customer development, product development, business models and selling ideas to investors and customers. This includes examining a range of marketing techniques that are available for low to no cost. This course will look at alternatives to these traditional methods and students will, through hands on efforts, test these methods with real customers. By the end of the course students will be able to analyze business ideas for commercial viability.

Credits:

3.00

Credit Hours:

Prerequisites:

ENTR 1004

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.weber.edu

Phone Number:

(801) 626-6000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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