COMM 6230 - Professional Social Media

Institution:

Southern Utah University

Subject:

Communication

Description:

Examines the strategic use of major social media platforms. Topics include blogging, search engine optimization, content creation, story telling, corporate messaging, and uses and development of visual content. Students will complete an integrated social media plan with objectives, strategies, and tactics with key performance indicators and measurement. (Spring) [Graded (Standard Letter)] Prerequisite(s): Admission to program or Graduate Director permission Registration Restriction(s): MA in Professional Communication majors only

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture/Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.suu.edu/

Phone Number:

(435) 586-7700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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