ENTP 2010 - Entrepreneurial Mkting

Institution:

University of Utah

Subject:

Entrepreneurship

Description:

The content of the course covers two areas: Marketing in resource-constrained context (e.g., startups and small business) and high tech. The format is a mix of lectures and cases. The content includes (but is not limited to) Marketing Basics (The 4 Ps), Branding that Works, Savvy Strategies for Marketing New Products, Small Business Marketing: Viral and Guerrilla Techniques, Special Considerations for High Tech Marketing. Prerequisites: Intermediate or Full Major status in the School of Business OR Minor status in Entrepreneurship OR Certificate of Entrepreneurship OR Certificate of Music Entrepreneurship OR Instructor Consent

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

• No items found

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.