COMM 3690 - Making Brands Stick

Institution:

University of Utah

Subject:

Communication

Description:

Thousands of years ago, skilled craftspeople began imprinting -- or branding -- their work with identifiable logos. This practice has evolved to become a central approach to strategic communication. In this course, students learn about the history, practice, and theory of brand communication. The course will focus primarily on identifying aspects of branding that increase the efficacy of the strategy. This course is suitable for students within the Communication major, as well as those with interests in marketing, advertising, public relations, or graphic design.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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