JCOM 4300 - Integrated Marketing Communication

Institution:

Utah State University

Subject:

Journalism & Communication

Description:

Teaches the integrated marketing functions necessary to effectively position, brand, and market a company. Provides students with opportunity to help bridge the gaps existing among management, strategic, and creative players in the design field. Prepares students to better function as effective account managers or campaign leaders in a public relations, marketing, branding, or advertising culture. (F,Sp)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2012 - 08/14/2014 

Institution Website:

www.usu.edu

Phone Number:

(435) 797-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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