JCOM 6300 - Case Studies in Public Relations

Institution:

Utah State University

Subject:

Journalism & Communication

Description:

This course covers advanced study and practice in public relations cases, processes, techniques, campaigns, and marketing communications strategies. It also addresses the analysis of approaches to corporate reputation issues, organizational positioning, and use of mass media strategies. Additional coursework is required for those enrolled in the graduate-level course. Prerequisite/Restriction: JCOM 3320 with a grade of C or better, or instructor permission Cross-listed as: JCOM 5300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usu.edu

Phone Number:

(435) 797-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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