DES 3800 - Branding

Institution:

Utah Tech University

Subject:

Description:

Explores the history, psychology and purpose of corporate identity programs and the role of communication design in the current corporate environment by analyzing, investigating, and reporting on current company corporate objectives and target markets and then designing a sound multifaceted identity program. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Demonstrate an understanding of thought process, practical consideration, and application of creating a brand. 2. Analyze and compare the difference between a logo and a brand. 3. Create an effective brand usage guide. 4. Evaluate and critique brand as a system. 5. Summarize design decisions both orally and in writing. 6. Collaborate on projects while working in teams. Course fee required. Prerequisites: DES 2200 (Grade C or higher); AND DES 2300 (Grade C or higher); AND DES 2710 (Grade C or higher). FA

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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