MDIA 2300 - Introduction to Public Relations

Institution:

Utah Tech University

Subject:

Description:

For all students with an interest in media; required for the Public Relations emphasis in the Media Studies degree. A survey of concepts, issues, and principles for students interested in public relations. The course focuses on examining the history, functions, theories, and career options within the public relations industry. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Describe fundamental theories and best practices of public relations. 2. Evaluate media production and consumption within the public relations industry based on professional criteria and standards. 3. Produce public relations content in compliance with technical and aesthetic principles based on in-depth analysis of the audience and situation. 4. List examples of career options in public relations based on interview data. FA, SP

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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