AA 6830 - Marketing in the Arts II

Institution:

Southern Utah University

Subject:

Arts Administration

Description:

Building upon the marketing concepts learned in AA 6810, students will learn and apply digital terminology for marketing, the importance of creating a high-ranking online presence, and how to reach target audiences through digital channels. Class activities will focus on creating a digital content strategy with assignments that include audience research, content creation and distribution, and digital analytics. (Spring) [Graded (Standard Letter)] Prerequisite(s): AA 6810 - Prerequisite Min. Grade: C Registration Restriction(s): Arts Administration students only

Credits:

3.00

Credit Hours:

Prerequisites:

AA 6810

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.suu.edu/

Phone Number:

(435) 586-7700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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