COMM 3030 - Social Media Strategies

Institution:

Southern Utah University

Subject:

Communication

Description:

This course focuses on how to strategically use each platform to engage, inspire, and inform. Students will learn to write for each platform, segment, target, develop message tactics, write SM plans, work with clients and measure effectiveness. Each student will develop and promote an SM communication project such as a blog and complete the class with a portfolio of social media work. (Spring) [Graded (Standard Letter)] Prerequisite(s): COMM 1030 and COMM 2030 - Prerequisite Min. Grade: D- Prerequisite Can Be Concurrent? Yes (COMM 2030)

Credits:

3.00

Credit Hours:

Prerequisites:

COMM 1030 A COMM 2030

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture/Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.suu.edu/

Phone Number:

(435) 586-7700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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