COMM 4030 - Social Media Management

Institution:

Southern Utah University

Subject:

Communication

Description:

This course focuses on how to use and process user-generated content (UGC), organization of social media posts, and big data information to make analyses, recommendations, optimizations, and predictions for brand constructions on social media. By using case studies, usability tests, eye-tracking technology, and social media plan projects, students will also learn practical steps and response strategies for social media-based branding and crisis management. (Spring, Summer) [Graded (Standard Letter)] Prerequisite(s): COMM 1030 and COMM 2030 - Prerequisite Min. Grade: D-

Credits:

3.00

Credit Hours:

Prerequisites:

COMM 1030 A COMM 2030

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture/Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.suu.edu/

Phone Number:

(435) 586-7700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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