MKTG 4200 - Digital Marketing

Institution:

Southern Utah University

Subject:

Marketing

Description:

This course focuses on a theoretical understanding of the Internet marketplace and on the critical skills necessary to perform daily functions in the area of digital marketing. Topics covered include search engine optimization, search engine marketing, online advertising, web analytics, email marketing, social media, and reputation management. (Fall, Spring) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D- Registration Restriction(s): None

Credits:

3.00

Credit Hours:

Prerequisites:

MKTG 3010

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.suu.edu/

Phone Number:

(435) 586-7700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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