MGT 4760 - Services Management

Institution:

Utah State University

Subject:

Management

Description:

This course uses a strategic, multidisciplinary approach to examine how firms configure their service offerings and concepts to evoke customer loyalty and improve competitiveness. It also explores how they transform service transactions into engaging and memorable customer experiences. Prerequisite/Restriction: MGT 3700 with a grade of B- or better.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usu.edu

Phone Number:

(435) 797-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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