MSLE 4540 - Social Influence in Marketing

Institution:

Utah State University

Subject:

Marketing and Strategy

Description:

This course explores how social networking tools have dramatically altered the ways people live, work, learn, shop, share and consume content, and develop relationships. The course emphasizes promotional tools used by marketers to gain brand awareness, loyalty, and market share. Prerequisite/Restriction: MSLE 3500 with a grade of B (3.00) or better

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usu.edu

Phone Number:

(435) 797-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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