MKTG 4350 - CRM and Database Mktg

Institution:

University of Utah

Subject:

Marketing

Description:

Three factors continue to revolutionize marketing: The digitally empowered consumer, massive customer data from digital and store channels, and analytic methods to turn this data into insights and predictions. This course covers the methods used in customer relationship management (CRM) and database marketing. Topics include customer lifetime value, potential-value, RFM, and digital engagement segmentation, digital CRM channels including social and email, omni-channel CRM, loyalty and subscription programs, promotion and investment strategies for CRM, and the impact of CRM on ROI. Prerequisites: 'C-' or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040 OR BCOR 3040) AND (Intermediate or Full Major or Minor status is the David Eccles School of Business)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

08/15/2014 - 08/14/2019 

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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