MKTG 4380 - Pricing

Institution:

University of Utah

Subject:

Marketing

Description:

This course focuses on business pricing strategies and tactics from both theoretical and applied managerial perspectives. Substantial content of the course concentrates on how firms attempt to capture value, as well as profits, in the revenues that they earn. Additional focus will be placed on pricing dynamics and the reaction to and by competitors at the firm and product level. The materials used in the course are intended to provide a comprehensive exposure to making managerial pricing decisions. Students will be expected to understand theoretical pricing concepts and, more importantly, apply them to a variety of applied marketing scenarios. The course will cover pricing examples from a number of different industries. Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040) AND (Intermediate or Full Major or Minor status in the David Eccles School of Business)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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