MKTG 4520 - Advertising Creative

Institution:

University of Utah

Subject:

Marketing

Description:

At some point in their careers, virtually all marketing students will be part of executing, selecting, or directing the creative work of agencies. This is an in-depth course in unlocking the mystery of the creative process behind great advertising messages, executions, and the power of storytelling. The course includes hands-on experience in developing advertising ideas. It also features real-world mentors and highly experienced guest speakers--such as the former Worldwide Advertising Director of American Airlines, along with the current Executive Creative Directors at McCann Worldgroup, the world's largest ad agency. In addition, students will work with creatives from the ADTHING at the U, the University's ad agency staffed by students, run by pros. Prerequisites: 'C-' or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040 OR BCOR 3040) AND Intermediate or Full Major or Minor status in the School of Business

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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