MKTG 4810 - Brand Management

Institution:

University of Utah

Subject:

Marketing

Description:

This course covers topics relevant to the creation and promotion of brands that connect in meaningful ways with consumers. Students will explore the power of brands, the challenges of keeping brands relevant, the development of effective brand positioning, and brand touch points. Emphasis will be placed on brand management over time, brand growth, brand extensions, the measurement of brand equity, global branding, and the impact of digital and social media on branding. Current demand generation strategies and their implementation will be discussed. Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040) AND Intermediate or Full Major or Minor status in the David Eccles School of Business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Seminar

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

• No items found

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.