PRT 5460 - Electronic Mktg for PRT

Institution:

University of Utah

Subject:

Parks, Recreation and Tourism

Description:

This course prepares students with the advanced marketing tools necessary for success in the emerging digital environment. Students will be prepared to address business strategy and customer relationship management in Internet economy, Web and online marketing, E-Commerce, E-Mail, and global market place. Prerequisites: 'C-' or better in PRT 2320 AND PRT 3211

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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