ART 3615 - Intro to Ad Concepts

Institution:

University of Utah

Subject:

Art

Description:

This is an introductory course for all students interested in learning more about the craft of advertising strategies. Building and promoting brands, in collaboration with strategic use of media platforms, is a result of the development of ideas that effectively communicate. This class explores the basics of communicating visually with words and images through the study of effective storytelling. Students in the course learn the basics of conceptual thinking through the development of ideation skills and engagement in collaborative brainstorming.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Studio

Notes:

Additional Information:

Historical Version(s):

08/21/2002 - 08/14/2019 

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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