ENTP 5760 - Mgt of Innovation

Institution:

University of Utah

Subject:

Entrepreneurship

Description:

Proctor & Gamble, Honda, Apple, Inc., Boeing 3M, Target. All of these companies are considered among the best at managing innovation. This course explores how companies manage organizational and industry-wide factors that facilitate or constrain the ability to innovate and to capture the returns from innovation. These issues apply to all firms, not just those in technologically intensive industries. The course uses organizational and strategic theory as well as cases in order to improve students' abilities to identify sources of competitive advantage derived from the successful management of innovation. Prerequisites: (STRAT 3700 AND (Full Major status in the David Eccles School of Business OR Minor status in Entrepreneurship)) OR Instructor Consent.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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