COMM 4707 - Communication Management in Sports

Institution:

Southern Utah University

Subject:

Communication

Description:

This course examines the world of sports and will focus on attracting the ultimate customer-sports fans-in an increasingly competitive, fragmented, and global service. The course will discuss the management of sports at professional, collegiate, and special event levels focusing on the role communication, advertising, and marketing play in planning and decision making in attracting fans and the other major customer-sponsors. Other topical areas will include: sports branding; athlete management; globalization; event sponsorship and marketing; media involvement; fantasy sports; sports vendors; sports innovations and the value and ROI of investing in sports. Students will study current opportunities and threats facing sports and entertainment properties and trends that may impact the future of sports and its various audiences. (Spring) [Graded (Standard Letter)]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.suu.edu/

Phone Number:

(435) 586-7700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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