MKTG 6300 - Marketing Analytics

Institution:

Southern Utah University

Subject:

Marketing

Description:

This course provides an overview of the analytics methods used most commonly in current marketing decision making. Students are introduced to common marketing models and the advanced analytics tools available to address the increasingly complex problems facing today's marketers. This course will augment the traditional, well-established marketing research methodology with the most up-to-date research methods used in industry today. (Fall - 1st Session, Spring - 2nd Session) [Graded (Standard Letter)] Prerequisite(s): ANLY 6100 or MKTG 6200 - Prerequisite Min. Grade: C Registration Restriction(s): MBA or MSBA majors only

Credits:

3.00

Credit Hours:

Prerequisites:

ANLY 6100 O MKTG 6200

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.suu.edu/

Phone Number:

(435) 586-7700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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