MKTG 6930 - Integrated Marketing

Institution:

Southern Utah University

Subject:

Marketing

Description:

Explores key marketing strategies related to communicating value regarding products and services through cases, readings and research. Topics include: promotion campaign management, traditional and digital advertising, sales promotion, direct marketing, and public relations. (Fall - 2nd Session, Summer - 1st Session) [Graded (Standard Letter)] Prerequisite(s): MKTG 6200 - Prerequisite Min. Grade: C Registration Restriction(s): Admission into the MBA program

Credits:

3.00

Credit Hours:

Prerequisites:

MKTG 6200

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.suu.edu/

Phone Number:

(435) 586-7700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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