BCOR 3040 - Bus Fundamentals MKTG

Institution:

University of Utah

Subject:

Business Core

Description:

Part of Business Fundamentals, an integrated survey of foundational business concepts. The Marketing component introduces strategies and tactics designed to generate revenue and profit for a firm. Its purpose is to help students understand markets and methods for introducing and managing products and services, setting prices, developing promotions, and structuring distribution. Prerequisites: Intermediate or Full Major status in the David Eccles School of Business. Corequisites: BCOR 3010 AND BCOR 3020 AND BCOR 3030 AND BCOR 3050.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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