MKTG 4760 - Sales Technology

Institution:

University of Utah

Subject:

Marketing

Description:

This course provides an in-depth introduction to the technology tools used by professional salespeople as they take prospects along the journey from target market to committed loyal customer. Topics include targeting tools, content delivery, data enrichment, lead generation, lead tracking and nurturing, sales funnel management, customer relationship management, social media tools, and spend optimization. Students will learn how to use technologies to analyze new forms of customer data, enhance their ability to forecast customer behavior, and develop and execute effective monetization strategies. Prerequisites: 'C-' or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040 OR BCOR 3040) AND Intermediate or Full Major or Minor status in the School of Business

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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