ENTR 2004 - Branding for Small Business

Institution:

Weber State University

Subject:

Description:

Branding for Small Business takes you through the process of identifying an innovation opportunity to create a new product and/or service that can generate profitable revenue for an established organization (aka: corporate innovation or non-profit innovation). In this course, students take on the role of managers, both proposing an innovation project and evaluating other innovation projects on behalf of the organization. Managers use a disciplined approach to identify an important customer "job" that's not getting done well with existing solutions. Managers precisely and accurately define important and unsatisfied customer needs for this job and propose a new solution that can profitably satisfy those needs better than competing alternatives.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.weber.edu

Phone Number:

(801) 626-6000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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