ENTR 2005 - Product to Market

Institution:

Weber State University

Subject:

Description:

Entering this course, you will move forward with validating in the market an opportunity you have identified that you believe is a high-potential demand creation opportunity. It is expected that you have already 1) verified the customers' job priorities, 2) verified that your value proposition is compelling to those customers, 3) designed a viable business model that you believe can profitably fulfill the value proposition, 4) ascertained an exhaustive set of value targets to inform solution design and 5) determined a demand creation strategy for commercializing the proposed solution (steps 1-5 in the AVID methodology). In this course, you'll continue through the AVID cycle, moving deeper into the discovery process.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.weber.edu

Phone Number:

(801) 626-6000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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