MDIA 3450 - Social Media Campaigns

Institution:

Utah Tech University

Subject:

Description:

Required for all Media Studies majors. Teaches the planning and creation of effective social media campaigns and community management. This course discusses the implications of social media platforms as business and communication tools, helping students master bidding strategies, audience creation, messaging and maintenance. Students will gain firsthand knowledge of how to ideate, budget, and set a social marketing plan in motion. Students will analyze the best social media campaigns for best-practices and industry-standard techniques. Qualifies students for social media management or marketing careers. **Course Learning Outcomes (CLO's) At the successful completion of this course, students will be able to 1. Identify and describe the interrelated components of effective social media campaigns. 2. Make data-motivated decisions to produce social media campaigns for a variety of entities. 3. Access and interpret analytics to evaluate the effectiveness of your campaign for reach, awareness, authority and more. 4. Determine appropriate social media campaign ends for a variety of businesses. 5. Analyze trends and utilize strategic means to maximize sharing and reach. FA, SP

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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