MKTG 3530 - Entrepreneurial Marketing

Institution:

Southern Utah University

Subject:

Marketing

Description:

Students develop the brand for a new enterprise. Strategies for gaining early-stage customers are taught. Topics include early-stage branding, effective low-cost marketing strategies, gaining market presence, and implementing social and traditional media in marketing and promotion. (Spring, Summer) [Graded (Standard Letter)] Prerequisite(s): ENTR 4500 or MKTG 3010 or instructor permission - Prerequisite Min. Grade: D- Registration Restriction(s): None

Credits:

3.00

Credit Hours:

Prerequisites:

MKTG 3010 O ENTR 4500

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.suu.edu/

Phone Number:

(435) 586-7700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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