MKTG 4150 - Digital Marketing Capstone

Institution:

Utah Valley University

Subject:

Marketing

Description:

Prerequisite(s): MKTG 3170, MKTG 3600, MKTG 3660, MKTG 3680, MKTG 3690, and University Advanced Standing; Senior Standing is recommended.. Applies digital marketing theories, principles, and tactics to a live learning engagement project. Provides a framework for developing a complete digital marketing plan and gives students an opportunity to learn software, automation tools, and digital marketing creative strategy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uvu.edu

Phone Number:

(801) 863-8000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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