SPMG 6720 - Revenue Generation: Fundraising, Sponsorships, and Sales

Institution:

Utah Tech University

Subject:

Description:

Explores a comprehensive overview of revenue generation across segments of the sport organizations. Specific emphasis will be place on sport sponsorship and ticket sales process, corporate and foundation partnership, fundraising of collegiate athletics and multimedia properties in sport. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Examine revenue-generating methods used by sport organizations 2. Analyze and apply the role of sales in sport organizations across segments of the sport industry. 3. Incorporate financial trends of revenues and expenses to calculate profits and losses for sport organizations.4. Integrate effective sales strategies from developing proposals to maintaining relationships. 5. Manage fundraising and sales strategies to drive revenue for sports properties. Prerequisites: Admission to the Master of Sport Management program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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