COMM 3707 - Branding and Advertising for Sports Communication

Institution:

Southern Utah University

Subject:

Communication

Description:

Sports Branding is focused on creating and delivering meaningful brand experiences to increase fan engagement and loyalty. Topics in this course include the history of sports branding, the sports ecosystem, team-branding, athletes as brands, product branding, sponsorships, globalization, and how consumer technology and social media platforms are changing the sports industry. (Spring) [Graded (Standard Letter)] Prerequisite(s): COMM 1707 - Prerequisite Min. Grade: C- Prerequisite Can Be Concurrent? Yes

Credits:

3.00

Credit Hours:

Prerequisites:

COMM 1707

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.suu.edu/

Phone Number:

(435) 586-7700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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