DGMA 1010 - Content Marketing and Marketin

Institution:

Snow College

Subject:

Description:

This Content Marketing & Analytics course is designed to help students become proficient in content marketing, web design, and marketing analytics using today's leading platforms. The course will cover content marketing best practices, content marketing strategy, creating marketing content, website design, website creation, tracking marketing analytics, and measuring and reporting on marketing efforts. Students will learn through lectures, guest speakers, presentations, and hands-on applications the best practices and strategies of content marketing. After the completion of this course, students will be able to obtain an entry-level position as a content marketer.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Distance Education

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.snow.edu

Phone Number:

(435) 283-7000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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