DGMA 1020 - Email Marketing

Institution:

Snow College

Subject:

Description:

This Email Marketing & Customer Relationship Management course is designed to help students become proficient in email marketing using today's leading platforms. The course will cover email marketing best practices, email marketing strategy, creating emails, lead generation, landing pages, tracking email marketing analytics, and email marketing automation. Students will learn through lectures, guest speakers, presentations, and hands-on applications the best practices and strategies of email marketing. After the completion of this course, students should be able to obtain an entry-level position as an email marketer.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Distance Education

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.snow.edu

Phone Number:

(435) 283-7000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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