ARTM 3210 - Arts Marketing

Institution:

Utah Tech University

Subject:

Description:

Provides a basic background in the field of marketing, public relations and audience development for arts organizations. Covers traditional and digital marketing strategies, tickets sales strategies, arts marketing campaigns, and learn how to use marketing and ticket software systems. **COURSE LEARNING OUTCOMES (CLOs) Upon successful completion of this course, students will be able to: 1. Develop and implement effective audience development plans for arts organizations. 2. Identify and evaluate marketing and public relations strategies for arts organizations. 3. Develop and execute ticket sales strategies for arts organizations. 4. Understand the importance of customer service in audience development and be able to develop and implement effective customer service policies. FA

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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