COMM 3720 - Appl Comm Rsrch Methods

Institution:

University of Utah

Subject:

Communication

Description:

As a mixed-methods survey course in communication research, students learn a variety of ethical and purpose-driven approaches to collecting data and information necessary in professional, strategic, journalistic, and health and science communication contexts. The course covers the purposes and processes of research as well as the presentation of data for both qualitative and quantitative approaches. Research methods covered may include sampling; surveying; observation; audience analytics; interviews; focus groups; content analysis; or others, as assigned by the instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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